In order to ensure that there is consistency, Danisco Sugar has brought together all its consumer products in the Nordic region, Estonia and Lithuania under a single brand: Dansukker®. The brand has been well known in Denmark and Norway for a number of years, but is new to the other markets (spring 2001). Dansukker represents a combination of the previous Nordic brands, which have now been given a single colour scheme, design and name.
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